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Dementia Awareness Day 2019

Trent & Dove hosted a Dementia Awareness Day in May 2019

Trent & Dove Housing hosted a Dementia Awareness Day on Friday 24th May, at their office in Burton on Trent, to help people understand what it is like to live with the life changing condition.

The day was officially opened by Burton Albion first-team manager and ex-England international, Nigel Clough. Who was first to take part in the Virtual Dementia Tour to better understand the difficulties faced by those living with dementia.

The tour, delivered by training partner Training 2 CARE, is medically and scientifically proven to be the closest a person with a healthy brain can come to experience what living with dementia might be like. By understanding dementia from the person’s point of view, organisations can change practice, reduce issues and help improve their customers’ lives.

By walking in the shoes of a person with dementia, they can really begin to understand issues that they encounter everyday. You can experience being confused, isolated, lost, intimidated and vulnerable.

Nigel said: “Experiencing for just three minutes what it could be like for people who suffer with dementia was a difficult but vital insight - especially when you then consider what dementia must be like to live with 24/7.

“Days like this are important for so many reasons, to help raise awareness of dementia and the symptoms that come with it, as well as to highlight the work that Trent & Dove, as well as Burton Albion Community Trust, do in our community and the support they offer.

“I must thank the staff at Trent & Dove for inviting us. It was an honour to help open the event today.”

Schoolchildren from Shobnall Primary School also attended the event to take part in the dementia tour, which was a very scary and intimating experience for them. 

Mr Cruise, Headmaster of Shobnall Primary School said: 

“It was an eye-opening experience. The children were incredibly mature when learning about this terrible disease.” 

Amongst the Dementia Tour Bus were health and well-being stands such as Firstcall 24/7, Medequip, Burton Albion Community Trust, Everyone Health, Diabetes UK and Alzheimer’s Society.

According to statistics, 225,000 people will develop dementia this year, that is one every three minutes and one in six people over the age of 80 have dementia, which is over 4,000 people in Staffordshire alone. In total, there are 850,000 people with dementia in the UK, with numbers set to rise to over one million by 2025.

The event was a great success and an informative day for colleagues, customers and partners of Trent & Dove and a total of 93 people took part in the dementia tour.

Gavin Scothorn from Davies + Scothorn, a local marketing agency based in Burton on Trent said:

“My Grandma has just been put into a home and she has been diagnosed with Dementia. After experiencing the virtual dementia tour, it was eye opening.

I couldn’t touch anything as my hands were numb, I had pins and needles, I couldn’t see properly and there were noises in my ears. It really has opened my eyes a lot and made me feel quite bad for not giving people living with dementia more time.” 

Tracy Pepper, Director of People & Performance at Trent & Dove said:

“It’s been an amazing day. The team at Trent & Dove, with our partners, have done a fabulous job raising awareness of Dementia. It’s a cruel disease that many of us have experience of through families and friends. A big thank you to Nigel Clough for opening the day and the many visitors from the Burton community who visited us including the children from  Shobnall School.

The day has certainly given me some insights and information on what I can do to support people with Dementia that means we stay connected to them.”

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