Strong partnership brings festive cheer to families in need
Christmas has come early for hundreds of families in need, thanks to our strong partnerships with major local businesses.
As a social housing association, which manages over 6,500 affordable homes across East Staffordshire and South Derbyshire, we helped provide a happy Christmas for our communities.
We worked alongside major supermarkets such as Asda, Tesco, the Coop and Morrisons to bring some festive cheer by providing almost 200 Christmas bags full of food and treats.
Like every year, our colleagues identify customers who may be in need over Christmas, and they are referred to our Community Engagement team.
Our generous partners helped pack the Christmas bags ready for delivery
Asda, Tesco and Morrisons were joined by the local McDonald’s, Central Coop and Coop Funeralcare to provide non-perishable food items such as pasta, rice, soup, custard and rice pudding, and even some selection boxes and gingerbread treats.
Colleagues from Morrisons, McDonald’s and the Coop even supported us to pack the bags, which will be delivered to the customers. Many more have been donated to chosen customers at our Warm Spaces cafes whose staff have identified as in need.
More bags have been donated to community organisations across the local area for distribution.
Trent & Dove was also supported by Novus Property Solutions, who provided enough food items for an additional 30 food bags for customers who attended its Table Talk event in Horninglow last week.
The bags are ready to go, along with a extra special gift tag
Rachael Hughes, Head of Customers and Communities at Trent & Dove said:
“This initiative is a fantastic example of what we can achieve when we work together with our partners for the benefit of our communities.“Supporting families who may be struggling, particularly at this time of year, has always been at the heart of what we do. Providing these Christmas bags is about more than food - it’s about letting people know they are not alone.“This work reflects our long-held ambition to transform homes, lives and communities, and we are incredibly grateful to Asda, Tesco, Morrisons and all our local partners for sharing that commitment and helping us make a real difference for hundreds of households this Christmas.”
This year, we held a competition to design a tag for the bags. George Rose was the winning entrant with his festive Santa Claus.
Please find more information on how we support our customers alongside our role as a social housing association.